Stimulated by some photographs of the early days of Saatchi & Saatchi, the first meeting of the Garland-Compton board with them after the ‘merger’ in 1974 came back to me.
At the head of the table at 80 Charlotte Street was Charles Saatchi. On his right brother Maurice and on his left Tim Bell.
It fell to Charles to speak to us. He mumbled for five minutes or so. I don’t recall anything that he said – I’m not sure that I could decipher a word of it. Not his thing at all.
Silence fell over the room. What had we got into? This seemed like a visit from Cosa Nostra.
Then Tim spoke up.
‘What Charles means is that Saatchi’s is the fastest growing, most creative advertising agency in Britain. And our intention, together with you guys, is to become the biggest, most creative agency on the planet.’
Oh, well that’s all right. And that’s what happened.